Those were the glory days for Sony? - the Betamax, Walkman, Playstation success with no pesky Apple to worry about. Well, it is nice to own a movie studio and again create a world where Apple does not matter.
BusinessWeek
?Sony?s marketing blitz for The Amazing Spider-Man began even before the film hit theaters. Last month, Sony ran a television commercial featuring the superhero to promote the Xperia ion, a new smartphone available on AT&T?s (T) network. In the Spidey movie, the Sony product placements are ubiquitous. When Spider-Man ties up a thug and hangs him from an overpass, for example, a spectator records video with an Xperia phone. When two students watch an online video of Spider-Man?s antics, they do so using a Sony Tablet S. Even the film?s villain, played by Rhys Ifans, uses a Sony Vaio laptop connected to a Sony monitor in his underground laboratory (in photo below), while recording his experiments with a Sony Handycam camcorder.?
Source: http://florence20.typepad.com/renaissance/2012/07/sonys-alternate-reality-without-apple.html
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